Producer & Artistic Director

Tony Mercer is recognised as one of the World’s leading directors of theatre-on-ice shows. His productions over the past ten years have toured extensively throughout the United Kingdom, Europe, Australia, New Zealand and Asia.

In 1983, Tony began travelling the world, lighting shows and working as a tour manager and production manager for such international artists as The Three Degrees, Dion ne Warwick, The Supremes, Elkie Brooks, Kool & The Gang, The Commodores, The Four Tops, The Temptations, Jack Jones , Harold Melvin & the Blue Notes to name just a few, before going on to manage The Dooleys.

In 1993 Tony was invited to join Wild Rose Ice Theatre as Production Executive for the company’s first tour of The Sleeping Beauty on Ice and was eventually appointed Artistic Di rector. In 1994 Tony directed his first ice show, Summer Ice Spectacular, and went on to direct Phantom Of The Opera on Ice, Barnum on Ice, Carmen on Ice, Cinderella on Ice, a second tour of Sleeping Beauty on Ice, Peter Pan on Ice, and most recently the 2003 Australasian touring production of The Nutcracker On Ice. In 2004 he created The Imperial Ice Stars and is the Artistic Director of The Sleeping Beauty on Ice and the current show, Swan Lake on Ice.